Building Consumer Trust with 3-Program Approach

The final soy-checkoff-funded program aimed at communicating with consumers is the U.S. Farmers and Ranchers Alliance (USFRA).  USFRA is funded by USB and more than 80 farmer- and rancher-led organizations and agricultural industry partners. USFRA’s primary goal is to bring the farmer and rancher voices to the conversations about food and food production with customers [...]